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UTM Link Builder

Create a campaign URL with properly encoded UTM parameters for analytics tracking.

HOW TO USE IT

How to use the UTM Link Builder

  1. Enter the destination website URL.
  2. Add the campaign source, medium and campaign name, plus optional term or content values.
  3. Build the link, copy it and test it before publishing.
WHY IT HELPS

What this tool is useful for

UTM parameters are query-string labels commonly used by analytics platforms to identify where campaign traffic came from. Consistent naming makes reports easier to read.

PRACTICAL EXAMPLES

Common ways to use it

Facebook campaign

Use source=facebook and medium=social.

Email newsletter

Use source=newsletter and medium=email.

Ad variation

Use utm_content to distinguish two buttons or creative versions.

COMMON QUESTIONS

UTM Link Builder FAQ

Which UTM fields are most important?

Source, medium and campaign are the core fields for most tracking plans.

Does this shorten the URL?

No. It builds the tracking URL but does not shorten it.

Does SDS track the URL I create?

No. The link is assembled in your browser.

KEEP GOING

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SDS tools are provided for general informational and planning purposes. Verify important financial, tax, security or business decisions with the appropriate source or professional.